No more Facebook; Mark Zuckerberg might announce a corporate name change of the company as soon as next week

The Verge, a tech website in the United state, reported Wednesday that Facebook might announce a corporate name change at the company's annual Connect conference on 28th October but could be unveiled sooner.

While Facebook’s intentions remain unclear, the best guess among marketing experts is that the company will follow Google’s example and create an ambiguously named parent company to oversee its various operations.

These include the namesake social media platform, Instagram, WhatsApp and Oculus, Facebook’s virtual-reality system.

There’s speculation that Facebook will call the parent company Horizon to somehow capture a sense of, you know, broad technology horizons, a limitless future.

If the parent company is called Horizon, the company’s various divisions, in turn, could be renamed “Horizon Facebook” or “Horizon Instagram” or they could remain unchanged.

And, of course, Facebook’s chief executive, Mark Zuckerberg, would no longer be the CEO of Facebook when he’s testifying before the law as a result of the recent scandal involving Facebook.

He’d be the Horizon CEO, which in theory would insulate the core Facebook brand from whatever missteps he’s been called to account for. 

That’s one possibility. Another is that the company actually may want to completely rechristen itself in hopes of leaving past problems behind and rebooting its corporate image.